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What are GMOs?
GMOs (genetically modified organisms) are organisms that have been created through gene-splicing biotechnology (also called genetic engineering, or GE). This relatively new science allows DNA from one species to be injected into another, creating combinations of plant, animal, bacteria, and viral genes that do not occur in nature or through traditional crossbreeding. (provided by Non-GMO project)
Why are they important?
In other countries around the world there are significant restrictions or bans on the production of GMOs. These countries determined that these products were not safe for consumption. In the U.S. the FDA approved commercial production of GMOs based on studies conducted by the companies who created them and profit from their sale. Many health-conscious shoppers find the lack of independent, scientific examination on the impact of consuming GM foods to be cause for concern.
According to the USDA, in 2009, 93% of soy, 93% of cotton, and 86% of corn grown in the U.S. were GMO. It is estimated that over 90% of canola grown is GMO, and there are also commercially produced GM varieties of sugar beets, squash and Hawaiian Papaya. As a result, it is estimated that GMOs are now present in more than 80% of packaged products in the average U.S. grocery store.
At Zilks we believe that being Non-GMO is very important to our consumers, therefore we enrolled in the Non-GMO Project verification process. We want our consumers to feel that the Zilks products they feed their families have been tested and approved on all levels. Head to our Facebook page (www.facebook.com/zilksfoods) and tell us why you think being Non-GMO is important!
Have you Voted??? Zilks was nominated for a Nexty Award (most innovative companies) at the Natural Products Expo. Help us win by clicking HERE and choosing Zilks under All Natural food & beverage. (you can vote once for each email address your have) We appreciate your help!
Expo West is right around the corner. On March 8th-11th Zilks will be at the Anaheim Convention center, booth #5224. Zilks is gearing up for one of our biggest shows of the year, Expo West. According to the Natural Foods Merchandiser all natural channels experienced a growth of 10% to 91 billion last year. As a result, natural manufacturers are receiving more attention and drawing in more buyers to Expo West every year.
Katy residents will have a Whole Foods Market in their neighborhood starting January 30th. The 34,000 square foot store will be located at 6601 South Fry Road and will be
the seventh Whole Foods in the greater Houston area. The last Whole Foods store to open in Houston was the Montrose location in June of last year. Come and find Zilks January 31st-February 2nd serving up samples in the hummus and specialty departments.
In 2004, hummus only had 4% penetration in US households, but by 2012 there had been a dramatic increase to 40%. Consumers are realizing that hummus can be an important part of the diet. There are multiple national organizations such as the American Diabetes Association, American Heart Association, and the American cancer society that recommend beans as a key food group for preventing disease and optimizing health.
A Traditional Hummus recipe consists of garbanzo beans (chickpeas), garlic, olive oil, and lemon, but Zilks seeks to shake up the category through Flavor innovation. Zilks flavor profile seeks to gap the bridge between the traditional and non-traditional consumer with flavors such as Bacon, Jalapeno & Cilantro, and Hatch Green Chile.